Nick Elliott's "Cannes Opener" on Meta Beach at Cannes Lions Festival of Creativity

Nick Elliott reporting from Cannes Lions International Festival of Creativity as a #CannesCorrespondent for The Marketing Society...sharing another " 🌴 🥫 Cannes-Opener 🥫 🌴 "

This time I'm on a solo-mission to explore and do a " 🌴 🥫 Cannes-Opener 🥫 🌴 " on the quite glorious Meta Beach.

🚧 🎥 Meta Beach is within the complex of the Palais, so you are only able to access it with a pass...which I was able to get from my Omnicom visit...thank you Mr Jim Rothnie! (that Cannes Opener to follow soon).

Do enjoy the quick tour that includes:

📍 Past the purple carpet into check-in and Security

📍 Meta swag and a "asking-for-a-wave-attempt-cringe-moment" from me (I'm learning on the go here) 🤦‍♂️

📍 The Hydration station

📍 Meta Glasses display

📍 Meeting and demo area

📍 Event/ panel/ stage and seating area

📍 The beach

One big take away from this...tech are investing big in Cannes, and why shouldn't they? Their platforms are at the heart of perpetuating culture and creativity.