“The Key - Quick Conversations on Creativity” DC (CEO Forsman&Bodenfors)

🌟 What is The Key 🔑 to Great Creativity? 🌟

❝ All the best work has a deep insight at its heart. ❞
James Denton-Clark, CEO, Forsman & Bodenfors

It was great as always to catch up with James Denton-Clark AKA DC.
This time we were at the Cannes Lions International Festival of Creativity for a "Quick Conversation 🎤 in Cannes🌴" on Stagwell’s Sport Beach
...with one hell of a view 🚢.

👉 I asked: What is the key 🔑 to great creativity?

Here’s what James Denton-Clark shared:
1️⃣ The first half of the work is always about insight. Get that right and make it authentic, and it matters.
2️⃣ Craft and execution elevate it, but without insight, the work will not connect, no matter how beautiful.
3️⃣ A brilliant case study: Forsman & Bodenfors’ Therabody work. What began as a niche product for athletes transformed into a wellness brand for everyone, powered by an insight about alleviating the stresses of "The workout called life.”
4️⃣ Creativity is not just about output, it is about outcome, growth, transformation, and driving change for clients.

💡 A reminder that work that stands out, that shapes businesses, and that endures is grounded in meaningful insights.

🙏 Huge thanks to DC for the "Quick Conversation 🎤" and for sharing how creativity and insight together can redefine the direction of a business and entire categories.

💥 Check out the Therabody Work here: https://lnkd.in/eAmypzRN

ps. I still can't believe how many great people were up for a "Quick Conversation in Cannes 🌴 ".
There are still more to come!

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