“The Key - Quick Conversations on Creativity” Helen James (CEO The Gate London)

🌟 "The key to great creativity is communication and trust." 🌟
Helen James
CEO, The Gate London (MSQ)

🫣 YES, as you can tell from the backdrop, this was filmed back in Cannes whilst I was being a "Cannes Correspondent" for The Marketing Society...

❗ BUT more than 20 brilliant marketing and agency leaders generously gave me their time, and I don't want their perspectives to get lost...because great insights are not time sensitive.

So....when I asked Helen James:
"What is The Key 🔑 to Great Creativity?"

Her answer was wonderfully simple:
🗣️ Communication.
🤝 Trust.

Helen believes that when relationships are built on great communication, trust naturally follows.

And when clients and agencies trust each other...
✨ They back braver ideas.
✨ They have more honest conversations.
✨ They create better work together.

Helen James also shares a great example of this in action from The Gate London's recent campaign for Plan International (the global children's charity), where tackling an important and provocative subject required exactly that combination of communication and trust between agency and client.

💥 Resulting in some really powerful work "The Fine Print"
👉 📺 Link to the work here: https://thegateworldwide.com/plan-international

🙏 Thank you, Helen James, for taking the time to share your thoughts on this.