“The Key - Quick Conversations on Creativity”: Jason Foo (CEO BBD Perfect Storm)

🌴 My experience of Cannes encapsulated in my “Quick Conversation 🎤” with Mr “Juicy” Jason Foo, CEO of BBD Perfect Storm | a B-Corporation

The Cannes Lions International Festival of Creativity was an absolute blast.
🔥 A hot blast… but a blast.
🔥 A blast of meeting new people
🔥 A blast of great conversations
🔥 A blast of ideas, inspiration and unexpected moments

❤️ What I loved most is that everyone was in “Mode: Open.”

🌟 There’s something magical about the Cannes Lions International Festival of Creativity that creates a wonderfully positive, social, engaging, discursive, challenging, educational and inspiring atmosphere…
🏆 All centred around the celebration of creativity (OK, and quite a lot of tech and media now too, but there can be creativity in that too).

🌴 When you walk along the Croisette, you bump into people you have not seen in years and end up having a quick chat or even a quick water/rosé 😉 together.

When you are waiting in queues for event access or something cold to drink at one of the venues, people are happy to engage.
They are Open!

I also had the privilege of being one of The Marketing Society’s Cannes Correspondents this year, organised excellently by Rachel Letham (Montague-Ebbs), and what a joy it was to help capture and share the spirit of the Festival through these open conversations with people.

🎤 And with all of that positivity, I wanted to share this “Quick Conversation 🎤” with one Mr Jason Foo.
This happened just after Sophie Devonshire⚡️'s interview of Dana Strong CEO of Sky at The Marketing Society event.

😄 This film makes me smile from ear to ear every time I watch it.

🎤 I asked, “What’s the key 🔑 to great creativity?”
This was our “Quick Conversation 🎤”

❗ No write-up of the content this time. No summary. I didn't think it needed it.
▶️ Please do just have a watch.
This gives a window into the mood and fun we were having.
(And no rosé involved… this was pre-lunch.)

This one sums up my Cannes experience.
🙏 Thank you, Jason Foo, you are one of the good ones.

Here’s to “Mode: Open.”

#CannesLions
#ModeOpen
#CreativeLeadership
#TheKey
#QuickConversations