“The Key - Quick Conversations on Creativity” Jordi Bares (Founding Partner Rohtau)

🔑 "What is The Key to Great Creativity?"

Sometimes, serendipity helps find an answer...

I was at LBBonline - Little Black Book's Immortal Awards event, celebrating some of the best Advertising currently on the global awards circuit, when I bumped into the brilliant Josh King.

We had not seen each other for 15 years!! The last time was when Josh King was at Framestore, doing an awesome job working with my/ our PCWorld team at M+C Saatchi UK.

That chance reunion led to a conversation about what Josh is working on now and, in turn, to rohtau, the company he co-founded with Jordi Barés.

Which is how I ended up having a "Quick Conversation 🎤" with Jordi Barés about "The Key 🔑 to Great Creativity"

Jordi Barés is a hugely talented and respected visual effects artist whose work includes iconic campaigns such as Sony "Balls," PlayStation "Mountain," and many other stunning, standout pieces.

And his answer was beautifully simple:

❝ Trust. ❞

Here is what Jordi Barés shared:

1️⃣ Trust the vision. When everyone genuinely believes in the idea and aims at the same goal with the same energy, creativity accelerates.

2️⃣ Trust the people. Get the best team possible, give them belief and space, and let them do what they do best.

3️⃣ Trust enables bold work. Jordi pointed to the BMW Group "Miquela" film as a perfect example. A challenging idea backed fully by the BMW Group team, the agency Monks, and director Stefanie Soho.

Once everyone committed, the execution became seamless and the result genuinely unique.

💬 “Once you trust each other and the vision, things just happen.”

Sometimes great creativity comes from planning. Sometimes it comes from curiosity. And sometimes it comes from simply being in the room and bumping into the right people.

🙏 Thank you, Jordi Barés, for the conversation and the reminder that trust is often the quiet force behind the most powerful work.

And great to be in contact again Josh King and see the wonderful things you are both dong with rohtau!!