“The Key - Quick Conversations on Creativity” Katy Howell (Founder & CEO of Immediate Future Social)

🌟 What is “The Key 🔑” to Great Creativity? 🌟

❝ Curiosity about everything. ❞

Katy Howell, founder & CEO of immediate future social a 21‑year‑old social media agency.

🚀 So Katy is a true social pioneer!!

..and on a sunny day by the South Bank, she shared how curiosity is "The Key 🔑 " to great creativity, which fuels her work.

Here is what Katy Howell shared:

1️⃣ Curiosity about everything 🚶‍♀️

Katy draws inspiration from the world around us, ads on the Tube, fonts used in signs, the latest social outrages, and the books she’s reading. Staying aware of what’s popular (and what isn’t) helps her feel the pulse of culture.

2️⃣ Diverse sources of insight 📚

Great creativity needs insights from many places. Katy believes you can’t solve a creative problem without drawing from a vast mix of experiences, whether that’s spotting patterns on social media or absorbing ideas from unexpected books and art.

3️⃣ Ask, ask, ask ❓

Curiosity thrives when you keep asking questions. Katy leads her team by example: “What if we tried it this way?” “Have we looked at this?” She also encourages everyone to spend time out of the office, observing people and asking why things work, because problem‑solving starts with asking the right questions.

🙏 Thank you, Katy Howell, for sharing with us that creativity begins with curiosity and constant questioning.