“The Key - Quick Conversations on Creativity” Kyrsten Halley (Ex-Marketing Director Aldi UK)
🤯 “One of my pet hates is when somebody says, ‘I’m not creative.’” 🤯
Ex Marketing Director, Aldi UK
Chair Great British Racing, NED British Horseracing Authority, and Consultant/ Strategic Advisor.
This is one of those "Quick Conversations 🎤 "where I came away thinking...There is so much in here...how on earth am I going to do this justice??
Kyrsten Halley has such a clear point of view, backed by years of experience leading one of the UK’s best-known marketing teams and bringing every point to life with practical examples.
We discuss:
🧠 Why everyone is creative, even those who insist they are not.
🤝 How leaders create psychological safety that unlocks better ideas.
🚧 Why constraints often produce the best creativity.
🛒 How Aldi UK’s brilliant "Go All Fancy" campaign by McCANN Manchester was born from exactly those constraints.
📚 Why Beautiful Constraint by Adam Morgan is one of Kirsten’s top book recommendations on creativity.
When I asked Kyrsten Halley:
“What is The Key 🔑 to Great Creativity?”
Her answer was simple.
👥 People.
She believes creativity is not a gift reserved for a few.
💪 It is a muscle that gets stronger with practice.
Kyrsten Halley shares three practical keys to unlocking creativity:
1️⃣ Hire people with curiosity, a growth mindset and a solution focused attitude.
2️⃣ Create psychological safety so people feel confident sharing ideas and taking risks.
3️⃣ See constraints as opportunities to think differently, not barriers.
🙏 Thank you so much, Kyrsten Halley, for such an insightful conversation....and for the book reco!
It was an absolute pleasure.