“The Key - Quick Conversations on Creativity” Nidhi Minj (AkzoNobel)

🤝 Something great about Cannes Lions International Festival of Creativity is catching up with people you've known for years, but haven't seen in person for some time.

This year, the brilliant Nidhi Minj was one of those people.

We've worked together on a number of projects over the years, so it was great to find a quiet corner in DEPT®'s Secret Garden to catch up properly before recording this " 🌴 Cannes Quick Conversation 🎤 "

So....
🎤 Cannes Quick Conversation | Nidhi Minj

📍 Location: DEPT®'s Secret Garden, Cannes Lions International Festival of Creativity

🎙️ Reporting as a Cannes Correspondent for The Marketing Society

❓ Question: What is the key to great creativity?

👉 Nidhi's answer: "It can come from anywhere." 🎨

Nidhi Minj manages the consumer brands at AkzoNobel, home to brands including Dulux.

💒 Expanding on her answer, Nidhi shared the story behind a wonderful Barbie Dream House collaboration, where creativity came together through the partnership between AkzoNobel, Mattel, Inc., agencies, influencers and the brilliant designers in AkzoNobel's Aesthetic Center.

🔥 "The magic really happened when everyone came together and collaborated on this partnership."

🎨 One of the things I've always admired about AkzoNobel is that creativity sits at the very heart of the business.

💥 As Nidhi Minj explains, they don't just communicate creativity through brands like Dulux paint, they actively enable it through colour in people's lives...whether that's creating inspiring colour palettes, developing their annual Colour of the Year, or bringing together talented internal creative teams with external agencies and partners....all of which Nidhi Minj does or has done.

🤝 Having worked with Nidhi and her teams, I've seen first hand how well that collaboration works. I think that's exactly why her answer resonates so strongly with me.

🙏 Thank you, Nidhi Minj, for such a lovely catch-up and for sharing your experience, insights and this perfect example of a partnership that really works.