“The Key - Quick Conversations on Creativity” Parks Blackwell (VP Marketing PMG)

🔑 “Technology is the greatest unlock to creativity.” 🔑

Parks Blackwell Vice President of Client Development and Marketing at PMG

When I asked Parks Blackwell what she believes is "The Key 🔑 to Great Creativity," her answer was technology.

Not because AI replaces human creativity, but because it can remove repetitive work and give people more time for:
1️⃣ 🧠 Critical thinking
2️⃣ 🎯 Strategy
3️⃣ 💡 Creativity

Parks shared how PMG has put this into practice by giving its 1,000+ employees access to AI and encouraging them to build and share their own tools.

❗ But access alone isn’t enough ❗

💪 People also need the psychological safety to experiment, fail and learn.
“We have to be okay with some failure. That’s how you learn.”
Perhaps AI’s greatest creative opportunity isn’t what it can create.
It’s what we can create with the time it gives back to us.

Thank you, Parks Blackwell for your very well informed insights, from the AI & Tech Sandbox Beach in Cannes Lions International Festival of Creativity...and for quoting the amazing Questlove too!!!