“The Key - Quick Conversations on Creativity” Rob Reilly (Global Chief Creative Officer WPP)

Nick Elliott reporting from Cannes Lions International Festival of Creativity as a Cannes Correspondent for The Marketing Society...sharing "Quick Conversations 🎤 " about "The Key 🔑 to Great Creativity".

OK...this one was a lot of fun.

📍 Talking to the brilliant Rob Reilly.

📍 WPP's Global Exec Creative Director

📍 About Creativity and Culture

📍 In Cannes

📍 On the WPP Roof Terrace of the Martinez Hotel

And most importantly and enjoyably, talking about the work!

We talk:

👉 Should Cannes be the festival of culture?

👉 Kit Kat Heist

👉 Creative platforms that keep working year after year

👉 Vaseline Verified

👉 Working with creators

👉 SOS POS

👉 Oreos Cows

👉 Mandatory effectiveness

...and what "On it" means in the UK vs. US.

📽️ I was going to try and clip a section to share here, but it was such a packed "Quick Conversation 🎤 ", I've taken the risk of posting the whole thing.

Also worth noting that the work we discussed picked up:

🔥 Titanium Lion, PR Grand Prix and Creative Data Grand Prix

🔥 This was amongst the 140 Lions that WPP picked up this year

🔥 And that's along side Ogilvy winning Network of the Year, VML No.2 Creative Network and Burson the PR Agency of the year.

Quite a haul!

Congratulations WPP

I hope you enjoy the "Quick Conversation 🎤 " as much as I did!

🙏 Thank you Rob Reilly for your time and thoughts and Jonathan Sanchez on helping to make this happen.