“The Key - Quick Conversations on Creativity” Sergio Lopez (Global CEO Omnicom Production)
🤝 “It’s a collaborative effort of people who, first, understand the business problem, second, understand who we are talking to and what resonates with them, and then bring the creative production and makers community together to bring that to life.”
Global CEO Omnicom Production
🏙️ What a backdrop! Sergio Lopez Ferrero and I spoke on a balcony at Omnicom’s London HQ with the Shard towering behind us. It was the perfect setting for a conversation about building the innovative future of creativity and Omnicom Production's place within that.
⚡ With Omnicom’s recent acquisition of IPG now all playing out in H1 2026, and the huge shifts in AI assisted production, this is an especially exciting moment for the company. One full of opportunity and momentum.
Sergio Lopez Ferrero and I had a great "Quick Conversation 🎤 " where I asked what "The Key 🔑 " is to great creativity.
Sergio's response was:
1️⃣ Bridge brands and people 🤝
Great creative isn’t just about beautiful work or performance, it’s about connecting brands to consumers and solving real problems with emotional resonance.
2️⃣ Bring great minds together 🧠
Solving those problems requires understanding the business challenge and your audience, then uniting the creative makers and production teams to bring it all to life. Collaboration is the key.
3️⃣ Innovate continuously 🚀
Sergio’s team is evolving production into immersive content experiences that connect brand storytelling with media and commerce. It’s all about ensuring a brand shows up authentically in culture.
🔥 With big changes underway at Omnicom, Sergio Lopez Ferrero’s vision and focus on collaboration feels absolutely right.
I'm looking forward to seeing how their innovative approach works towards transforming the industry!
🙏 Thank you to Sergio Lopez Ferrero, Jim Rothnie and Angharad Jones for your time discussing Omnicom Production's new structure and ambitions. Great to see you as always.