“The Key - Quick Conversations on Creativity”: Sophie Devonshire (CEO The Marketing Society)

🎤 Reporting from Cannes Lions International Festival of Creativity at The Marketing Society Cannes Kick-Off! 🌴
(as correspondent for The Marketing Society no less:))

❓ “What is The Key 🔑 to Great Creativity?” ❓

I had the chance to have a “Quick Conversation 🎤” with the inspiring Sophie Devonshire⚡️, CEO of The Marketing Society, during their opening drinks last night in partnership with MSQ

It was a fantastic gathering of marketers, creatives, and leaders all coming together to share insights from Day 1 of Cannes.
I had “Quick Conversations 🎤” with some amazing people and cannot wait to share more very soon.
But first… let’s kick off with Sophie, who shared this brilliant perspective on creativity:

⚡ “One of the secrets of great creativity is peripheral vision… and recombinant innovation.” ⚡

Here is what Sophie Devonshire shared:
1️⃣ Creativity drives real business impact, not just awards. Marketers who mean business put it at the heart of what they do.
2️⃣ Great creativity comes from recombinant innovation: bringing together existing ideas in new and powerful ways (like “suitcases and wheels”).
3️⃣ The best leaders look up and around not just at spreadsheets or within their own categories. They notice what is coming around corners.
4️⃣ Marketers bring the future into the boardroom. Creativity is not a side hustle. It is essential to commercial thinking and strategic growth.

🚀 A welcome reminder that curiosity, connection, and creativity are core to how marketing drives meaningful change.

🙏 Huge thanks to Sophie Devonshire and team for this energising kickoff and for championing creative leadership on the Croisette.

"More "Quick Conversations 🎤 from Cannes 🌴 " coming soon…

📢 And shout out to TMS Team and my fellow correspondents:
Rachel Letham (Montague-Ebbs) Siew Ting Foo Didem Molay Sevin Abigail Dixon FCIM/ICF Aretha Yorke Sabeng Linn Frost Richard Boon Munas van Boonstra Sabina Jasinska

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#QuickConversations
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#MarketingLeadership
#PeripheralVision