“The Key - Quick Conversations”: Sarah Skinner (Grace Blue)

The Key 🔑 ?

👥 “Leadership. That leadership style sets the behaviour for the entire team.” 👥
— Sarah Skinner, Grace Blue

I met up with Sarah Skinner, CEO of Grace Blue, for a “Quick Conversation 🎤” asking what The Key 🔑 is to successful Client–Agency relationships?

👉 Sarah's response:

1️⃣ “The single biggest thing is leadership — specifically, the leadership of the CMO.”
2️⃣ “That leadership style sets the behaviour for the entire team.”
3️⃣ “It’s the way in which you communicate. It’s by showing what you expect of your agency partners.”
4️⃣ “Do not underestimate, as a CMO, what your personal individual role is in making sure that it’s a really productive, fruitful relationship.”

🤝 A welcome reminder that relationships are shaped from the top — and that the best leaders walk the talk.

🚗 Sarah Skinner and I go back "many moons" — we worked together on a piece of business in the past when we were both working for Ad Agencies, and it was clear then (as it is now) that she understands what truly makes partnerships thrive.

🙏 Huge thanks to Sarah for sharing her perspective and expertise in this "Quick Conversation 🎤"

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