“The Key - Quick Conversations”: Gemma Greaves (Co-Founder of Nurture & Founder of Cabal)

🧠 “The Key is trust. But not just any trust — the kind built on authenticity and vulnerability..” 🧠

Gemma Greaves, Nurture & Cabal

I met up with Gemma Greaves co-founder of Nurture and Cabal, and former Chief Executive of The Marketing Society, for a Quick Conversation 🎤 (not a game of snooker) about what The Key 🔑 is to successful Client–Agency relationships.

Here’s what Gemma shared:

1️⃣ “The only way you can truly build trust is to be your true self, your authentic self and that means being open and honest.”

3️⃣ “It starts with being vulnerable. It’s okay not to be perfect.”

4️⃣ “Once you create that space, you can have the big and sometimes uncomfortable conversations.”

5️⃣ “That’s where the magic comes...when both sides bring their full selves to the table.”

💡 In a world where transparency is in short supply, Gemma’s reminder cuts through: Real relationships are human ones — and brave, brilliant work starts with openness.

🙏 Huge thanks to Gemma for such an honest and energising Quick Conversation 🎤.

A game of snooker next time!

#TheKey

#QuickConversations

#ClientAgencyRelationships

#Authenticity

#Trust

#BetterTogether