“The Key - Quick Conversations”: Ruth Kieran (CEO Cirkle)

🎯 “It’s important to know what the key brief is and stick to it. Have a clear outcome in mind and collaborate toward that specific goal..” 🎯

Ruth Kieran, Cirkle

Recently listed in PRWeek UK’s Power Book 2025, Ruth Kieran, Chief Executive of Cirkle, joined me for a Quick Conversation 🎤 to discuss what The Key 🔑 is to successful Client–Agency relationships.

👉 Ruth Kieran’s answer: "Collaborative problem solving".

She emphasised the importance of agencies and clients bringing their expertise together to tackle challenges as a unified team.

🔗 A strong reminder that successful partnerships are built on trust, shared goals, and working together toward a common purpose...not siloed teams working separately!! It sounds obvious, but definitely isn't always practiced.

I think this quote is so bang on 🎯 :

🔥 "Collaboration is great, but without structure, the scope and brief can constantly change. It’s important to know what the key brief is and stick to it. Have a clear outcome in mind and collaborate toward that specific goal.” 🔥

🙏 Huge thanks to Ruth for her valuable insights in this Quick Conversation 🎤.

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