“The Key - Quick Conversations on Creativity” Eric Weisberg (Global CCO Havas Health Network)

🤯 When you start by asking about "The Key 🔑" to great creativity… and end up getting blown away by a life-saving nutritional ice cream!!! ⚕️ 🍦

In this “Quick Conversation 🎤” I spoke with Eric Weisberg, Global Chief Creative Officer at Havas Health Network and asked "What is They Key 🔑 to great creativity?", and what he shared is one of the most wonderful demonstrations of great creativity. 💥

So to make sense of that, here is what Eric Weisberg shared about "The Key 🔑" to great creativity:

1️⃣ Curiosity keeps creativity alive.

Great creativity today means understanding where culture, media, technology and human behaviour are going next. Curiosity is the engine that keeps ideas moving.

2️⃣ Resilience drives breakthroughs.

Creativity comes with setbacks, rejection and struggle. The ability to get back up, push again, and refine the idea is what separates good from great.

3️⃣ And then… Creamotherapy. ⚕️🍦❄️

One in five cancer patients do not die from cancer itself…

They die from malnutrition.

During chemotherapy, appetite collapses and patients rely on nutritional shakes that are a challenge to stomach. So much so that 83% of cancer patients suffer with malnutrition.

🧠 So the team discovered a way to encapsulate essential protein, vitamins and minerals…make them flavourless and odourless

…and put them inside tasty ice cream.

⚕️🍦 Creamotherapy was born.

Now being tested in 12 hospitals across the UK ❗

With the potential to save two million lives every year ‼️

🦁 A Cannes Lions International Festival of Creativity Lion winner, but more importantly, a piece of creativity with real, profound human impact ❗‼️

💡 The Key 🔑

Curiosity + resilience = creativity that matters.

Creativity that helps.

Creativity that can literally save lives.

🙏 Thank you, Eric Weisberg, an unforgettable reminder of what creativity can truly do.