“The Key - Quick Conversations on Creativity” Jason Day & Caroline Ingeborn (Luma AI)
🔥 This one's a HOT TAKE from the very newly announced Luma AI opening a London office with Jason Day at the helm. 🔥
❗ “No one should need to become a prompt engineer.” ❗
That line stopped me in my tracks for two reasons:
1️⃣ It goes against everything we have heard in the last 12months
2️⃣ Because I had just literally just flagged down Jason Day and Caroline Ingeborn from Luma AI mid-LimeBike ride 🚲 through Soho to ask them:
👉 What is "The Key 🔑" to Great Creativity?
And their answer builds very nicely from this quote…
❝ The Key is when brand strategy, creative thinking and technology finally meet. ❞
Jason Day, Head of EMEA, Luma AI
Caroline Ingeborn, Global COO, Luma AI
Here is what they shared:
1️⃣ Strategy + Creativity = The Foundation
Great creativity starts when sharp brand strategy meets world-class creative thinking.
Everything should hinge on a strong creative platform aligned to the brand.
2️⃣ Technology is now the essential third pillar
Brands need creative that works everywhere: mobile, in-store, social.
AI enables teams to create more, create faster, and create better… without losing the craft.
3️⃣ Creatives are the big winners
AI should remove the mundane and free up creators to focus on:
• Ideas
• Exploration
• Storytelling
• Craft
4️⃣ The quote that changes the narrative in my view:
“Creatives already have a language. Tools should adapt to them, not the other way around....No one should need to become a prompt engineer.”
5️⃣ Why Luma AI matters
Luma is building multimodal foundational models that understand video, image, text and audio, enabling creators to move at the speed of imagination… without needing to retrain as prompt engineers.
🙏 Thank you Jason Day and Caroline Ingeborn for this 🔥 HOT TAKE 🔥 from an unexpected LimeBike interception
⚡ A really clear articulation of how strategy, creative thinking and AI should fit together for great creativity!