“The Key - Quick Conversations on Creativity”: Natalie Graeme (Founder Uncommon)

The Key 🔑 to Great Creativity?

❝ Candour...To really push boundaries you have to be able to have honest, candid conversations. ❞
Natalie Graeme, Founder at Uncommon Creative Studio

It was great to catch up with Natalie Graeme at the Cannes Lions International Festival of Creativity, to have a “Quick Conversation 🎤 in Cannes 🌴 ” and hear her answer (amongst the foliage! 🌿 ) to the question:

👉 “What is The Key 🔑 to great creativity?”

Here’s what Natalie Graeme shared:
1️⃣ “If you’re going to take on an audacious opportunity and really push boundaries, you’ve got to be candid. With your team, with your clients, with yourself.”
2️⃣ Great creative work stems from shared ambition and shared values. Knowing what does not work can be just as powerful as knowing what does.
3️⃣ The British Airways post-pandemic work was only possible because of that open, trusting relationship and it went on to win at Cannes last year.
4️⃣ There is no ‘us vs. them’. Just one team, aligned on a goal, pushing for better together.

🙏 Thank you, Natalie Graeme
🔥 It was brilliant to reconnect and hear your honest and candid thoughts.
So much packed into our "Quick Conversation 🎤 "!

✈️ Link to the BA work mentioned: https://mediacentre.britishairways.com/pressrelease/details/19269