“The Key - Quick Conversations on Creativity”: Jose Miguel Sokoloff (Mullenlowe Creative Lead)

☀️ “The key to great creativity is open-mindedness.” ☀️

Jose Miguel Sokoloff

My next in the series for "The Key 🔑 in Cannes 🌴" at Cannes Lions International Festival of Creativity & as a Cannes Correspondent for The Marketing Society.

Jose Miguel Sokoloff Miguel is President of the Global Creative Council at MullenLowe Global and President of Interpublic Group (IPG) Team Unilever. He brings calm confidence, sharp insight, and a truly global perspective when I asked the question:

👉 What is the key 🔑 to great creativity?

Here’s what Jose Miguel Sokoloff shared:

1️⃣ “Creativity is about accepting the uncommon, the unobvious...and running with it.”

2️⃣ “If you keep your mind open, you will always be creative. If you come with preconceptions, you will only get as far as those preconceptions take you… and that’s not very far.”

3️⃣ He also shared the transformation of Knorr. Once a “grannys' cupboard” brand, now reinvented for a younger generation through bold creative leaps such as entering the world of fashion and partnering with Tinder!.

💥 What makes this conversation extra special? Jose Miguel Sokoloff is not only insightful, but has quite a career as a creative leader.

🧠 Originally from Colombia, he’s travelled the world absorbing creative culture and mentoring talent globally. His groundbreaking campaigns for the Colombian Ministry of Defence helped demobilise guerrilla fighters and earned global acclaim. From 60 MINUTES, WIRED, This American Life, and even an EMMY nomination 🏆 .

He is:

🎤 A TED Conferences Global speaker.

🏆 A D&AD Black Pencil of the Decade winner.

🦁 Cannes Lions International Festival of Creativity Jury President.

And best of all, he said 'yes' to me asking for a "Quick Conversation 🎤 " 😄

🙏 Thank you Jose Miguel Sokoloff, this was a privilege.

#QuickConversations

#TheKey

#OpenMindedness

#Creativity

#CreativeLeadership

#CreativityForGood