“The Key - Quick Conversations on Creativity” Simon Goodman (Over The Moo UK Founder)

What is "The Key 🔑" to Great Creativity…as a founder?

❝ Originality and authenticity. ❞

Simon Goodman, Founder of Over The Moo UK

When Simon Goodman set out to create a new kind of ice cream, he realised the market did not need another brand, it needed a different one, answering a real need in the market.

🍦 🚫 🐄 Enter Over The Moo UK... a delicious, bite-sized, dairy-free ice cream designed for snacking, indulgence, and portion control.

Here’s what Simon shared about The Key 🔑 to Great Creativity:

1️⃣ Start with research.

Creativity builds on understanding the gap.

For Over The Moo UK, it was the booming demand for dairy-free options, 2/3rds of the world’s population have some degree of lactose intolerance.

2️⃣ Be original.

A bag of tiny choc ices? No one else was doing it.

When you are small, originality is your biggest advantage.

3️⃣ Be authentic.

Consumers can tell when a brand really means it.

Authenticity matters most when the big players start to copy what you are doing.

4️⃣ Tell your story with heart.

Whether pitching to investors, retailers, or customers, the story of why you exist is the creative thread that ties everything together.

💥 “You’ve got to stand out in a noisy market. Creativity is absolutely core to that. But it has to be authentic, otherwise, it doesn’t wash.”

🙏 Thank you, Simon Goodman, for reminding us that creativity is not just about standing out… it’s about standing for something.

#QuickConversations

#TheKey

#Creativity

#Originality

#Authenticity

#Entrepreneurship

#OverTheMoo

#Booster