“The Key - Quick Conversations on Relationships” Jason Day (Monks)

🏏 What is "The Key 🔑" to successful Client–Agency Relationships?

❝ Clarity. Honesty. Creativity. ❞

Jason Day, EVP Client Solutions, Monks

It felt fitting to talk about relationships at The Kia Oval - Surrey County Cricket Club 🏟️ a location famous for displays of great teamwork, and knowing when to play a straight bat.

And...Jason Day was on fine form for a Quick Conversation 🎤 about what "The Key 🔑" is to successful client–agency relationships.

Here’s what Jason shared:

1️⃣ Clarity: Make sure both sides understand the scope, the objectives, and the impact being driven. Keep it tracked, measured, and linked to real business outcomes.

2️⃣ Honesty: Be open about the challenges and celebrate the successes together. Relationships only spiral when honesty drops.

3️⃣ Creativity: Keep it front and centre. It drives better outcomes, adds value, and makes collaboration more enjoyable for everyone involved.

❓❓ And how do you gain that transparency in a relationship ❓❓

🌡️ Their teams have Dashboards that act as the North Star for progress, updated in real time.

🤝 Regular, committed engagement, both formal and informal, to keep the partnership open, productive, and human.

🙏 Thank you Jason Day for sharing such a clear, practical view on how to build strong, creative partnerships that really deliver.

🏏 Such a shame we couldn't get on the pitch to demonstrate some of our bowling skills....next time.

#QuickConversations

#TheKey

#ClientAgencyRelationships

#Creativity

#Transparency

#Booster