“The Key - Quick Conversations on Creativity”: Taj Reid (Global ECD Burson)

⚡ “Creativity is the practice of choosing curiosity over fear.” ⚡

Taj Reid quoting John Jay the President of Global Creative UNIQLO

🔥 What a great way for Taj to launch into his answer 🔥

I’m excited to share my next "Quick Conversation 🎤" from “The Key 🔑 in Cannes 🌴” at Cannes Lions International Festival of Creativity, asking one simple question:

❓What is the key 🔑 to great creativity ❓

This time, I caught up with Taj Reid, Global Chief Creative Officer at Burson, just after he stepped off stage from giving an awesome 💥 Ignite Talk at WPP Beach.

Here’s what Taj Reid shared:

1️⃣ “Creativity is the practice of choosing curiosity over fear.”

(Quote: John Jay, Uniqlo)

2️⃣ “Brands that demonstrate curiosity authentically, through earned storytelling and experience design, are the ones that break through.”

3️⃣ “Creativity is not hard. What’s hard is getting others to run alongside you with that creativity.”

(Quote: Andre 3000)

🎣 Taj also brought a brilliant case study from Burson’s team in Sweden:

Carlsberg Group’s ‘Drunken Bait’ A bold campaign tackling alcohol-related fishing deaths with a floating lure… and helping reduce fatalities by 50%!!

👀 Link to the case study https://www.bursonglobal.com/work/global/drunkenbait

🙏 It was an absolute pleasure to meet you Taj Reid, and have a great "Quick Conversation 🎤".

So much packed into such a short amount of time. I would love to continue the conversation!

#QuickConversations

#TheKey

#CannesLions

#Creativity

#WPPBeach

#ModeOpen

#CreativeLeadership

#Booster