“The Key - Quick Conversations on Creativity”: Rory Sutherland (Vice Chairman Ogilv

🧨 “Creativity is a mixture of curiosity and perversity.” 🧨

Rory Sutherland

Vice Chairman, Ogilvy, Author of #TheWikiMan

🫣 OK, so it appears that I wear my ❤️ on my sleeve

I was a bit excited by this “Quick Conversation 🎤 ” because it was 100 percent spur of the moment… and it is THE Rory Sutherland

🔥 I have met Rory a few times before, but thinking I was going to be able to do a "Quick Conversation 🎤 " with him on camera was a great moment for me

🌴 As a Cannes Correspondent for The Marketing Society, it also felt like a brilliant conversation to capture, especially as Rory Sutherland is a Fellow of the The Marketing Society

So… what does Rory Sutherland believe "The Key 🔑 to Great Creativity" is?

Here is what he shared:

1️⃣ “Creativity is a mixture of curiosity and perversity”

👉 You either spot something no one else sees

👉 Or challenge something everyone else blindly accepts

2️⃣ “Great creativity is not just in ads anymore”

You will find it in pricing, UX, business design...creativity lives everywhere now

3️⃣ And on Cannes:“Once Cannes was all cinema. Now it is broad creativity and that is a good thing”

⚡ I love Rory's take on this because appreciating that creativity is everywhere encourages us all to consider better ways of doing things in everything we do. Creativity is such a useful and rewarding ambition. ⚡

🙏 Huge thanks to Rory Sutherland for saying 'yes'. This was a real joy to do...as you can tell.

Find Rory's book The Wiki Man here: https://www.amazon.co.uk/Rory-Sutherland-Wiki-Man/dp/0956437338/ref=sr_1_1?s=books&ie=UTF8&qid=1354623521&sr=1-1

#QuickConversations

#CannesLions2025

#Creativity

#Marketing

#TheKeyToGreatCreativity