“The Key - Quick Conversations on Creativity” Toni Cowan-Brown

🏎️ Formula 1. Tech. Culture.

Toni Cowan-Brown is at the heart of all three.

...and I was lucky enough to interview her at the Mastercard Villa at Cannes Lions International Festival of Creativity.

❗ Now....I did ask Toni Cowan-Brown "The Key 🔑 " question, and I loved her answer...but it's where that led that got even more interesting about logo placement in Formula 1 and more(hence the clip I shared here). Toni is such a great source of fascinating info!!

👉 The question: What is The Key 🔑 to great creativity?

Toni Cowan-Brown: "Staying endlessly curious"

🔥 Toni is a Formula 1 and tech commentator (ESPN & Sky), multimedia creator, and the founder of "Sunday Fangirls – The Untapped Billion". Across platforms Toni has a following of over 200k, shaping how we understand fandom, sport, and digital culture.

So yes… I was pretty fortunate to chat with Toni at the Mastercard Villa in Cannes, complete with a McLaren Racing F1 car parked in the driveway, and quite a good view for a “Quick Conversation 🎤 in Cannes 🌴”.

Here’s what Toni Cowan-Brown shared:

1️⃣ Curiosity beats passion. Endless curiosity is what gets you out of bed, fuels creativity, and keeps ideas fresh.

2️⃣ Ask “why?” Every answer has layers. Dig deeper and the best insights appear.

3️⃣ Even brand partnerships have stories. From why Mastercard’s logo is on the back of a McLaren Racing race suit (those iconic hug moments 🏆) to how digital audiences change logo placement strategy it’s always a mix of art, science, and emotion.

4️⃣ Stay sponge-like. Absorb everything around you. The silly questions (like “where do F1 drivers put the keys?”) can lead to the most fascinating insights.

🙏 Thank you Toni Cowan-Brown, for sharing such an inspiring perspective.

It was a joy to meet you and hear your curiosity-first approach to creativity.

🎥 This is a fascinating “Quick Conversation 🎤”.

The 5 minutes fly by...honest...and the discussion about logo placement in F1 is genuinely inspired!!

👉 Link here:

#QuickConversations

#TheKey

#Creativity

#Formula1

#CannesLions

#Booster