“The Key - Quick Conversations on Creativity”: Amber Kirby (Marketing Director Channel 4)

❗ 🔊 “Now turn your dials up to max inclusion and ride me to Narnia, bitches.” 🔊 ❗

Channel 4’s recent DE&I ad does not hold back and Amber Kirby, Marketing Director at Channel 4, said "YES" to it.

✅ Saying "YES" is Amber Kirby’s Key 🔑 to great creativity.

In this "Quick Conversation 🎤" from “The Key 🔑 in Cannes 🌴”, Amber Kirby shares how saying "YES" opens the door to the boldest, most impactful work:

1️⃣ “If you consider just the "YES" from anyone, not just the creative department, you’re open to something new.”

2️⃣ She said "YES" to the Paralympics ad that opened with “To be a Paralympian, there’s got to be something wrong with you” and it sparked national change.

3️⃣ She said "YES" to the climate change idea "Carbon Skid Marks" and it became Channel 4’s most complained-about ad ever (a badge of honour).

4️⃣ She said "YES" to "Sorry Not Sorry", Channel 4’s latest DEI campaign that unapologetically flips the narrative and turns it up to max inclusion.

🙏 Thank you Amber Kirby for a fearless, fun and inspiring "Quick Conversation 🎤" whilst at The Marketing Society event on the beach at Cannes Lions International Festival of Creativity.

✅ So much to learn from the power of saying "YES" ✅

"Sorry Not Sorry" Ride me to Narnia Bitches: https://www.youtube.com/watch?v=Q9tAdw_04ec

"Super. Human" Gotta Be Something Wrong With You: https://www.youtube.com/watch?v=OjIP9EFbcWY&t=2s

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